The Identity Layer
for the Physical World
We're building the behavioral data infrastructure that proves who actually shows up — starting with sports, ending everywhere humans gather.
Billions Spent on Guesswork
Sports Properties
Know almost nothing about who actually shows up, how engaged they are, or what drives them to come back.
Sponsors
Spend billions on stadium signage and hope it works. No verified attribution between presence and purchase.
Developers & REITs
Build billion-dollar mixed-use districts next to venues based on traffic counts and gut feel.
One Data Asset Solves All of It
Verified behavioral proof of fan presence and engagement. Not surveys. Not self-reported preferences. Geofenced, timestamped proof of showing up.
Four Products. One Data Asset.
Each product feeds the others, creating compounding network effects and an expanding moat with every check-in, transaction, and data point.
Direct-to-consumer app where fans prove fandom through geofenced stadium check-ins, earning status across a four-tier loyalty system while building persistent identity profiles validated by actual behavior.
Connects verified fan audiences to local and national businesses through targeted offers, real-time attribution, and transaction data that closes the loop between fan presence and commercial activity.
Transforms behavioral data into real estate intelligence — giving developers, REITs, and municipalities the first-ever verified picture of how fans actually move around venues and what it means for stadium-adjacent development.
The connective tissue — a relationship management backbone where every fan interaction, business transaction, property data point, and sponsor engagement flows through a single intelligence engine.
Massive, Underserved Markets
Annual global sports industry revenue
Sports analytics market by 2028
Active stadium district developments in the U.S.
Global sponsorship spending with limited attribution
Why Loud Legacy Wins
Verified Behavioral Data
Not surveys. Not self-reported preferences. Geofenced, timestamped proof of physical presence.
Cross-Product Network Effects
Every product feeds the others. More fans means better data means more value for businesses, sponsors, and developers.
Viral Growth Engine
Fan rivalry is the growth engine. 50 fans from one side start proving dedication, and the other side shows up on their own.
First-Mover Advantage
No one owns the identity layer for the physical world. Sports is the most passionate, tribal, viral place to start.
Iowa First. Then Everywhere.
Leveraging founder Jason's alma mater connection and campus ambassador network to prove the model in a contained, passionate college sports market before expanding nationally.
Iowa Beachhead
Prove the model in a contained, passionate college sports market. Campus ambassadors, rivalry activation, initial data collection.
Power Five Expansion
Roll out across Power Five conferences. Activate Business Now partnerships and Valora pilot projects.
Professional Sports
Expand into NFL, NBA, MLB, NHL, MLS stadiums. Launch Legacy CRM for enterprise sponsors and properties.
Beyond Sports
Concerts, festivals, conferences, theme parks, retail districts. Rally becomes the credit score for real-world engagement.
What It Takes to Build Rally
Full-stack platform build across web, iOS, Android, API, and data infrastructure. 12-month timeline with a team of 10 engineers plus product and design.
Return on Investment
- Full IP ownership of a production-ready behavioral data platform
- Cross-platform ecosystem (web, iOS, Android) built to scale
- First-mover access to verified fan identity — an asset no competitor owns
- Four interlocking revenue streams from a single data asset
- Built-in viral growth through fan rivalry — no paid acquisition needed
- White-label ready for any sports property, league, or venue
- Behavioral data pipeline feeding Business Now, Valora, and Legacy CRM from day one
- 12 months of dedicated technical support and knowledge transfer
Rally Is the Launch Point. Everything Else Layers In.
Rally isn't just a product — it's the data engine that funds and fuels every product after it. Each platform launches from Rally's verified fan base and behavioral data, meaning no additional fundraising is required to build what comes next.
The foundation. Fan check-ins, loyalty tiers, and verified identity profiles generate the behavioral data asset everything else is built on.
Plugs directly into Rally's verified fan audiences. Local and national businesses pay for targeted offers with real attribution — no new data collection needed.
Rally's behavioral heatmaps become real estate intelligence. Developers and REITs pay for verified foot traffic data they can't get anywhere else.
The intelligence engine that ties it all together. Every fan interaction, business transaction, and property insight flows through one unified system.
How They Feed Each Other
Self-Funding Growth — No Further Fundraising Required
Rally generates revenue from day one through three immediate channels. That cash flow directly funds the development and launch of every subsequent platform — eliminating the need for additional funding rounds.
White-Label Licensing
Sports properties and leagues pay to deploy Rally under their own brand. Each deployment expands the data asset while generating recurring revenue.
Premium Fan Subscriptions
Power users pay for enhanced status tracking, exclusive rewards tiers, and priority access — turning the most passionate fans into a direct revenue stream.
Sponsored Activations
Brands pay for sponsored check-in challenges, co-branded loyalty events, and verified attribution on gameday activations — measurable ROI from day one.
Beyond Sports. Everywhere Humans Gather.
The check-in and behavioral verification mechanics that prove fandom apply everywhere. Rally's credit score for fandom is really a credit score for real-world engagement.
520+ teams across 7 leagues
Live music and festivals
Industry events and expos
Attractions and entertainment
Shopping districts and malls
Any physical gathering space
Sports is the most passionate, tribal, viral place to start.
The physical world is where it ends up.
We're Looking for a Strategic Partner
Loud Legacy Ventures needs a partner who understands the behavioral data opportunity, the sports engagement space, and the vision to build the identity layer for the physical world. This is the ground floor.